Frequently Asked Questions(FAQ)

  1. What is EMG?

    EMG stands for Epoch Media Group, which is a New York based global news and media company with uniquely positioned assets of TV, Print, Digital and FACEBOOK.

  2. What’s the relationship among EMG, EET, ENTD, DKN, Epoch Times, NTDTV, EMG FACEBOOK and EDN?

    EMG has the following main brands

      ENTD (Site in English)

          :     NTD.tv

      DKN (Site in Vietnamese)

          :     DKN.tv

  3. How come EMG has more Facebook followers than New York Time, CBS News, FOX News and etc? Why did not we hear about EMG before?

    The number of EMG page Facebook followers is provided by Facebook and the total number of EMG Facebook Followers is bigger than the followers of those media.

    EMG started its Facebook pages only from 2015 and the numbers of Facebook followers keepincreasing due to its positive and uplifting content, which engage the audiences.

  4. We can do Facebook advertising through Facebook and Google ads through Google, why do we need to work with EMG?

    The post in EMG Facebook pages is different from the ad campaign you run in Facebook directly. EMG audience trusts the post by EMG, therefore they interacts with the post and consider taking action. Trust can’t be bought through money.

    To target a specific group when you don’t already have an engaged audience is very expensive, leading to low or negative ROI. Because we have an engaged and loyal audience, we can run targeted campaigns more cost-effectively than what a brand or agency can do by themselves. We own 1st Party Data (1PD).

    Also we can create custom content and take care of the marketing campaigns by providing tailored special services from a professional ad operation team, which Facebook and Google won’t provide. This is why brands/agencies work with publishers.

  5. We have been working with other Facebook and digital companies, why do we need to work with EMG?

    EMG has big and engaged audiences, who are your target consumers. But you haven’t reached them yet. EMG can help you reach them effectively.

  6. What’s the biggest value EMG has for my business?

    The biggest value of EMG for a business is its most engaged audiences, who interact with the content related with the business and take actions towards your products or services.

  7. What are the strong markets EMG can serve?

    US, UK, Canada, Australia general market

    US, Canada and Australia, Taiwan Chinese market

    India market

    Vietnam market

    Philippines market

    South East Asia market

  8. Can EMG help my business globally?

    Yes. EMG can help your business grow through its digital (100M uniques), Facebook(100M audiences), TV and print (100M) platforms, and digital tech and data services provided by EDN

  9. Can EMG help my business in Korea?

    Yes. NTD Korea FACEBOOK has over 1M Facebook followers, who are highly engaged and have buying power. We can deliver your businessinformation to our followers quickly.

  10. What are the services EMG provides?

    Market Research

    Marketing Strategy

    Content Creation

    Social/Digital Distribution

    Data Collection & Analysis

    Performance Monitoring & Optimization

  11. How come EMG can do so many things? Is EMG a media publishing company or ad agency or production company?

    EMG is an American media company, which provides content publishing, agency service, video creative and production. A good media company in the US usually provides those services to serve the businesses better.

  12. What is landing page?

    In online marketing, a landing pageis a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page determine an advertiser's conversion rate.

    Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement. (Wikipedia)

  13. We have our owner website, do you need to have a landing page?

    If you want to convert site visitors into sales or leads more effective by driving all the traffic of different marketing efforts to the landing page, then it is better to have a landing page.

    If you are not ready to build up a landing page, you can just use your website to track the data of the visitors and do the retargeting late. In this case, you don’t need to have a landing page right away.

  14. If EMG makes a Facebookvideo for us, distributed the video in your Facebook pages with over 1M views, how many products can you help us to sell?

    That’s a good question. The ultimate goal of any marketing efforts is to increase sales. The goal of our marketing campaigns for your businesses is also to increase your sales.

    In EMG, we have a system from brand awareness, consideration to conversion, further to maintain the loyalty of customers and upsell to them gradually. If you want us to do the marketing for you systematically, we ensure your sales will be increased.

  15. I can’t figure out how your online digital and Facebook marketing helps my business at offline stores

    Every product needs to through the process of from brand awareness, brand reputation and loyalty before the business can increase the sales of the product eventually. No matter what kind of marketing methods you are going to use, traditional, digital or social, the principles to increase the sales are the same. The advantages of online digital and FACEBOOK marketing are its precision targeting and flexibilities to adjust and optimize the campaign. They can also drive online traffics to store like traditional marketing does. At the same time, you can also drive offline store traffic to online by offering loyalty program or other similar programs in which people have to register online.

  16. How long is the marketing campaign usually?

    It can be as short as 1 month to have a custom video produced and distributed at EMG Facebook page(s) to increase brand awareness and collect the data of potential customers who are interested in your product(s).

    It can also be 3 months, 6 months, 12 months or even long term.

  17. We haven’t worked with EMG before. Can we start with a smaller campaign to try it out?

    Yes. With the results of the 1st campaign, you can decide your future campaign.

  18. We know Facebook and digital are the trend in doing the marketing effectively, but our management is not quite sure about it?

    It is not just the case in your company. We have an experience that the management did not agree with Facebook marketing campaign with EMG, but he wanted to double the budget after he went through our presentation. The best thing to do is to invite your management to our meeting for 30mins or 1 hour and let your company benefit from working with EMG earlier.

  19. Our management wants us to do our marketing with digital and Facebook, but I am not quite sure if we can do our digital and Facebook campaign with EMG successfully.

    Understand your concern. If we work together very closely by understanding the product and market well with our powerful marketing tools and huge numbers of engaged audiences, there is no reason we can’t success. So far we don’t have any case, which is not successfully.

  20. For Facebook marketing, can we provide our own video to save production fee?

    Generally speaking, no. If the video provided by you is not viral, then it will have limited views with less engagement. What is worse is that it will affect EMG Facebook page’s reach for other posting, which we can’t afford to do. Facebook encourages good viral content by giving big reach and punish bad content by limiting its reach and increasing boosting rate.

  21. Can EMG redistribute the video to increase views? How much do you charge?

    Yes. Should be the same price as the original campaign distribution fee if the market hasn’t changed too much.